No Static Guide To Creative Radio Programming (Book)

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No Static Guide To Creative Radio Programming (Book)

SKU 330954
$59.95

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Description

Now in softcover, No Static shows why success in today's corporate-controlled world of radio depends on putting personality and fun back on the air – and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurtureteamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and – ultimately – higher ratings leading to higherrevenue.
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Specifications · SKU 330954
BrandBackbeat Books
SKU330954
Barcode #73999309546
Shipping Cubic0.100000000m3
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